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NEW Postal Code Targeting, only from Canada Post

As a marketer, how can you target more effectively so that your messages drive more action?

Now, Canada Post is empowering marketers with an intelligent, innovative solution you can use to target and reach your ideal prospects. Postal Code Targeting uses powerful postal code data to mail to people who share the attributes of your best customers.

Understanding Postal Codes

How do you read a postal code? We use them all the time, but most people have no idea what the numbers and letters really mean.

All mail must have a valid address with a postal code in order for you to sort it and deliver it to the client. The postal code, along with the address, is used by Canada Post to identify the point of call.

Designing Self Mailers for Machineable Mail

Self mailers are a popular form of direct mail because they offer several advantages.

They’re easy to design, inexpensive to produce, and they give you a lot of creative flexibility.

The Science of Activation Powers Smartmail Marketing™

Neuroscience shows that the superior response rate of Smartmail Marketing™ is due to its mix of physicality, data and connectivity. Explore how the science of activation can improve your results in today’s multi-channel marketing environment.

There’s a more intelligent approach to direct mail, one that betters your return on investment. Canada Post Smartmail Marketing experts and partners can help you amplify your marketing mix.

https://www.canadapost.ca/smartmail

The Mini-Catalogue: A Powerful Marketing Tool

Today, the power and flexibility of digital printing can create personalized Mini-catalogues that appeal to the different shopper profiles revealed by your own e-commerce data.

Target top new customer prospects with Canada Post’s tools and lists. You can select by location, shopping behaviours, age, income, education, family status and more. Find Canada’s most avid online shoppers or households that have just moved.

Call 866-876-4624 to learn how Mini-Catalogues can help your business.

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Testimonials

You all did a great job working with me on the project. Now that the sale is being opened up to the public we are shifting dollars into TV and digital. Glad to know I have a reliable, fast, competent and creative private mail team to call on when work arises for Tiger in Toronto.

David FloodTiger Capital Group

When I was searching for a company to handle my mailers, Troi was the first company that came up. I contacted them and I’m glad that I did! I have worked with the Troi Mailing & Timeline Printing team (Peter and Ken) for a couple of years now.

Christina PatriarcaDerKar Group of Companies

You and your team made it very easy for us and the reason that we kept coming back is because of the service, speed of delivery and the fact that you answer the phone!! Believe me it makes the biggest difference to be able to call and get a quick response.

Hareem AhmedMerlan Scientific

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Recent blog posts

How to Create an Effective Direct Mail Sales Piece

Posted by Seamus Barton on 13 May 2019

Almost anyone can throw together a flyer and mail it out to thousands of people across the city. A successful direct mail campaign, however, requires a bit more planning and expertise. Since digital advertising took off, marketing professionals viewed direct mail as an outdated strategy...Read More