Posted By Seamus Barton
Why A Gift Increases Your Direct Mail Advertising Success
Everyone loves a practical gift. That’s why marketers love to give away free promotional items to attract new customers.
Including a gift in your direct mail campaign is a smart way to engage your customers because it piques their interest. Here are some more reasons why including a gift can help you find success in direct mail advertising:
- Greater perceived value so it’s memorable
Compared to a coupon, discount, or a freebie, a well-thought-out gift that is useful will have an immediate impact. The gift can be fun, cute or hilarious, which will also lead them to show a friend. For instance, sending a branded wine bottle opener to people in your neighbourhood is a great way to promote your French restaurant. The more useful the gift, the more likely it will lead to sales.
- Chance for prospects to try your product
Free gifts attract three kinds of people:
– people already interested in your products
– Return customers
– People who just like free things
With a well-targeted direct mail campaign, you can avoid people loyal to your brand and instead focus on those who have never heard of you. With a free sample, you give recipients an opportunity to form their own opinion and compare with your competitors.
- Setting a standard to win over customers
When you give out a freebie, it’s clear you’re trying to win them over. So the free gift should be a direct reflection of your brand. Some recipients may take advantage of free gifts and show a bit of interest so you continue to send more. But if you send the gifts infrequently, you will incite an emotional response to your brand. For example, if you own a luxury car dealership, you can send out a leather-bound mileage log. Then pitch them on a test drive.
Be thoughtful with what you can send out for free so you can achieve a higher ROI.
Want to learn more about what direct mail campaigns can do for your business? Call Troi Mailing Services today at 1-866-486-0423 or contact us here.