Posted By Seamus Barton
How do I keep my postage costs down?
Troi Mailing Services has 25 years of direct mail experience. As an accredited Canada Post Smartmail Marketing Expert Partner, we know the postal system comprehensively. Here are some ways you can reduce postage costs on your direct mail campaign:
- Cleaning Up Your Duplicate Address Records:
Troi Mailing Services’ dedicated data team will eliminate any duplicate or invalid addresses from your direct mailing list, so you can optimize your postage funds.
- Direct Mail Weight and Size:
Direct mail comes in a variety of sizes, shapes, and forms. Weight and size are the primary drivers for postage costs. For example, if you normally mail out a full-size catalogue to your customers, consider sending a smaller digest-size catalogue with links to your full online catalogue. While weight is an important factor, dimensions are critical too. Minimize costs by keeping your mailing within the window for Standard “Personalized Mail” (formerly known as Addressed Admail).
- Review Your Postage Options:
There could be other postage categories to best suit your direct mail pieces. You may be using one option, when another, less expensive option would also be appropriate for your business. These postal category options can include Personalized Mail (formerly known as Addressed Admail), Publications Mail (Pubmail), Machineable Lettermail, Incentive Lettermail, Postal Code Targeting (PCT), Small Packet (USA and International), and USPS Marketing Mail. Each category has different requirements, delivery times, and benefits. Please contact your Troi Mailing Services representative at 1-866-486-0423 when trying to determine which postage option will work best for your direct mail campaign.
- Convert To A Neighbourhood Mail Campaign:
Neighbourhood Mail (formerly known as Unaddressed Admail) has the lowest postage rate and can provide you with a successful direct mail campaign. Neighbourhood Mail (formerly known as Unaddressed Admail) works well as a prospecting, acquisition or branding tool. This type of mailing can target apartments/condos, houses, farms and businesses. Canada Post ‘s Precision Targeter program will provide you with a broad range of criteria to choose from, and targets specific letter carrier walks that will match closely to your intended audience profile. Neighbourhood Mail (formerly known as Unaddressed Admail) is often used to make the first connection to your targeted audience, and provides you with an opportunity to establish new relationships.