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Running A Giveaway? 4 Tips To Make It A Success With Direct Mailing

The success of any business depends on consumer awareness. If your target audience doesn’t know about your products or services, or where they can find you when the need arises, then prospects won’t seek out your business.

When it comes to making your business known, traditional business exhibitions such as trade shows that allow you to give away product samples and promotional items are still a vital component of a successful business.

 Using Direct Mail Marketing To Boost Your Trade Show Success

Attendees of trade shows and other exhibitions have genuine interest in the items being displayed, and are likely to convert if they see a good opportunity. Using direct mail advertising, your business can leverage such an event and giveaways to gain valuable sales leads.

Here are some tips to make a giveaway and direct mailing campaign produce great responses:

  1. Double check your mailing list

    It’s important to create highly targeted lists based on factors that matter to your business, including income, demographics, gender, purchasing habits, lifestyle, and so on. If this is your first giveaway event, you may need to purchase lists, perhaps from magazine list shops.

  2. Include a list of your existing customers who you are certain are interested in your products and are likely to attend your show.

  3. Market your message

    You need to create a unique and intriguing marketing message that effectively communicates why people should attend your event, and how they stand to benefit. Make your message short, clear, personal, and conversational, and sell the merits of responding to your mailing. It should include a clear call-to-action telling the recipients what you want them to do.

  4. Personalize the package

    Mail pieces are either opened or tossed. It is that simple. If you want your mail to be opened, it needs to be more personal and interesting, perhaps in the form of a flyer or postcard as opposed to a letter. If you choose to send a letter mailer, hand-write the name and address of the recipient as opposed to labelling the envelope.

  5. Track, learn, improve

    Send out different mailers and different promotional content to determine what works best for your direct mail campaign. Use direct mail together with other marketing techniques, like email or phone call to increase the number of responses, and track them at the giveaway event.

Final note

Keep in mind that the success of any direct mail advertising marketing depends on three things: quality of the target list, quality of your offer and clear CTA, and the creativity of your mail piece. Work on improving these elements for best results.

Interested in adding direct mail marketing to your advertising mix? Please call our Toronto mailing house at 1-866-486-0423. Troi spells success, one letter at a time!

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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