4 Ways to Retain Customers in the Digital Age
Written by Chantel Kuli Seamus, Jacqueline and I recently attended Canada Post’s annual event, Think Inside the Box: Age of Me. Held at The Carlu in Downtown Toronto, and attended by hundreds of marketers, mailers, and printers, Think Inside the Box is a massive day of learning.
How Good Was Mail Service in Historic Canada Versus the Old West?
Mail service has a long and varied history across the entirety of North America. From the basic postal services in New England to the mail service across Canada and the communication in the Old West, mail was an important part of day-to-day life. But how do these services compare?
Canada Post’s “A Bias for Action” – Direct...
On July 31st, Canada Post published its newest whitepaper, A Bias for Action. This publication shares the results and conclusions from Canada Post's recent neuromarketing project with True Impact Marketing. Naturally, the postal corporation sought to explore the effectiveness of direct mail through science.
How Will Canada Post’s 2016 Personalized Mail (formerly...
On January 11th, 2016, Canada Post increased postage costs for a number of direct mail delivery categories. These postage rate changes pertain to: 2015's standard fee for Neighbourhood Mail (formerly Unaddressed Admail) will stay the same in 2016--15.8 cents per piece, plus a 1 cent transportation fee.
How Will Canada Post’s 2016 Publications Mail (Pubmail) Rate...
On January 11th, 2016, Canada Post increased postage costs for a number of direct mail delivery categories. These postage rate changes pertain to: 2015's standard fee for Neighbourhood Mail (formerly Unaddressed Admail) will stay the same in 2016--15.8 cents per piece, plus a 1 cent transportation fee.
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