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How To Create A Direct Mail Strategy With Brand Personality

Branding is a reflection of your business's identity. It's how you want your target audience to perceive your value. If you launch a personalized direct mail marketing campaign, you will be even more effective in communicating your message. But to be successful, you need to be creative, genuine and provide a meaningful brand experience.

How To Create A Direct Mail Strategy With Brand Personality
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Why Direct Mail Is More Valuable To Advertisers Than Ever

Before the internet, advertisers used strategies that would be seen by as many eyes as possible. For example, in newspapers, and at baseball games. However, the most direct message has always been delivered through the mail. More Targeted Today, data is readily available and marketers can create targeted campaigns to find new customers.

Why Direct Mail Is More Valuable To Advertisers Than Ever
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Effective Copywriting in Direct Mail Campaigns

Of all the different formats used in direct mail advertising, letters have the greatest power to trigger a response. Most marketers agree, and acknowledge that any package containing a letter will attract more feedback than one without.

Effective Copywriting in Direct Mail Campaigns
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Print Catalogues in the Digital World

Every business needs a user friendly and responsive website. Yet, many consumers still find it difficult to find the information they’re looking for on a product site.

Print Catalogues in the Digital World
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Direct Mail in the Age of Ad Fraud and Fake News

With an increase in the number of phishing attacks, spam, fake ads, troll farms, bots, and other variations of ad fraud, advertisers, agencies, and publishers continue to suffer losses.

Direct Mail in the Age of Ad Fraud and Fake News
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