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How to Create an Effective Direct Mail Sales Piece

Almost anyone can throw together a flyer and mail it out to thousands of people across the city. A successful direct mail campaign, however, requires a bit more planning and expertise. Since digital advertising took off, marketing professionals viewed direct mail as an outdated strategy.

How to Create an Effective Direct Mail Sales Piece
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Five Tips to Grab Attention with Your Direct Mail Campaign

Although digital technologies are new and popular, traditional printing and direct mailing is still an important component of successful marketing. Since online ads are only a visual medium, consumers respond well to materials that can be picked up and held.

Five Tips to Grab Attention with Your Direct Mail Campaign
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6 Best Practices for More Effective Direct Mail Campaigns

Engaging customers in a way that’s convenient for them can improve your response rates. With an increased focus on digital marketing and less attention to the competencies of direct mail, there is a higher chance that customers will be receptive to relevant and well-executed direct mail messages, as your competitors exhaust digital tactics.

6 Best Practices for More Effective Direct Mail Campaigns
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How to Use Facebook Ads to Enhance Direct Mail Campaigns

Facebook ads are a great way to enhance direct mail campaigns and follow up with prospects who may have seen your mail but forgot to follow up. Some customers who receive a direct mail piece might be interested in your service, but weren’t able to follow up immediately.

How to Use Facebook Ads to Enhance Direct Mail Campaigns
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The Best Promo Gifts for Your Summer Direct Mail Campaign

The Best Promo Gifts for Your Summer Direct Mail Campaign When we first think of marketing, our minds often go to the internet and all of the different social media platforms. These tactics may come up first because they are fresh and newly popular.

The Best Promo Gifts for Your Summer Direct Mail Campaign
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