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Direct Mail Campaign: 6 Reasons to Include Coupons

Direct mail campaigns are an effective method of advertising that has passed the test of time. In our digital era, receiving mail in the mailbox instead of your inbox can be both exciting and refreshing.  Direct mailing campaigns help you to advertise directly to potential customers, as well as remind existing customers of what you have to offer.

Direct mail campaign: 6 reasons to include coupons
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6 Tips for Making Your Direct Mail Campaigns Successful

There’s no denying that technological advancements are propelling us forward in this digital era. Each of our environments — whether it be at school or work — has slowly shifted towards more paper-free options.

6 Tips for Making Your Direct Mail Campaigns Successful
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How to Create an Effective Direct Mail Sales Piece

Almost anyone can throw together a flyer and mail it out to thousands of people across the city. A successful direct mail campaign, however, requires a bit more planning and expertise. Since digital advertising took off, marketing professionals viewed direct mail as an outdated strategy.

How to Create an Effective Direct Mail Sales Piece
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Five Tips to Grab Attention with Your Direct Mail Campaign

Although digital technologies are new and popular, traditional printing and direct mailing is still an important component of successful marketing. Since online ads are only a visual medium, consumers respond well to materials that can be picked up and held.

Five Tips to Grab Attention with Your Direct Mail Campaign
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6 Best Practices for More Effective Direct Mail Campaigns

Engaging customers in a way that’s convenient for them can improve your response rates. With an increased focus on digital marketing and less attention to the competencies of direct mail, there is a higher chance that customers will be receptive to relevant and well-executed direct mail messages, as your competitors exhaust digital tactics.

6 Best Practices for More Effective Direct Mail Campaigns
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