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Canada Post’s “Breaking through the Noise” –...

Canada Post recently put out a whitepaper titled Breaking through the Noise. The "noise" in question describes thousands of marketing messages that surround us every day. As the average person's attention span is only an approximate 8 seconds, how are we supposed to stand out from a sea of media saturation?

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Direct Mail History: “The Postman” – A Play on...

On July 10th, The Pan Am Games began filling GTA arenas with cultural pride and cheer. Athletes and sports fans from across the Americas have fostered waves of adrenaline that race through our streets and squares. With "Panamania" in the air, Toronto welcomes a busy start to the summer!

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Turn Your Canadian Mailings Into International Campaigns With USPS...

While many of our clients' direct mail campaigns target recipients within Canada, a number of our clients show interest in mailing across the border. Do we help with U.S. mailings? Definitely. Whether via USPS, Canada Post, or any national mailing company, all direct mail carries the universal power of a message made physical.

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Mail Management: Data Targeting & Address Accuracy

When it comes to address data, Troi Mailing Services and Canada Post have the expertise. Direct mail is the only medium that can reach every single household in Canada. Both Troi and our country's national mailing corporation use the best address accuracy tools to achieve accurate mail distribution.

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Major Mailing: Watch Out For Thundersticks At Toronto’s 2015...

Earlier this month, Troi Mailing Services sent out special mail pieces to promote the Pan American (Pan Am) Games in Toronto. Thundersticks? These thundersticks are bright red inflatable tubes that measure a couple feet long. They are packaged in twos and, when banged together, produce a thundering applause.

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