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Canada Post’s Community Mailboxes Suspended – Election...
Troi Mailing Services congratulates Justin Trudeau and the Liberal Party of Canada on their new majority government! During the final stretch of the federal election, our Toronto mailing house experienced its busiest week ever. Election-related direct mailers took over our lettershop, and our team eagerly embraced the race.
99 Tips for Direct Mail Marketing – Lautenslager’s List...
Canada Post's recent neuromarketing study with True Impact Marketing reminds us that direct mail advertising is still more favourable than digital marketing. While the marketing world changes drastically with each passing decade, the fundamental impact of direct mail projects is a timeless tool.
Community Mailboxes Continued: The Realities of Canada Post’s...
Most of the media hype surrounding Canada Post these days is aimed at community mailboxes. As each Federal Party leader takes a stance on "the end of home delivery," this discussion has become a cultural and electoral focal point. Direct mail fulfillment is changing, and this change affects both the commercial and personal worlds.
Canada Post’s “A Bias for Action” Part Two –...
To continue the conversation of Canada Post's latest whitepaper, A Bias for Action, we all need to pay attention. Or rather, we must pay attention to paying attention. Delving once again into Canada Post's neuromarketing study, we discover another way to assess the overall appeal of direct mail marketing--by looking at comprehension.
Canada Post’s “A Bias for Action” – Direct...
On July 31st, Canada Post published its newest whitepaper, A Bias for Action. This publication shares the results and conclusions from Canada Post's recent neuromarketing project with True Impact Marketing. Naturally, the postal corporation sought to explore the effectiveness of direct mail through science.
- Canada Post’s Community Mailboxes Suspended – Election Promises for Direct Mail Delivery Fulfilled
- 99 Tips for Direct Mail Marketing – Lautenslager’s List is a Timeless Tool
- Community Mailboxes Continued: The Realities of Canada Post’s Superboxes & Direct Mail in Canada
- Canada Post’s “A Bias for Action” Part Two – Neuromarketing Proves the Attention-Grabbing Success of Direct Mail Products
- Canada Post’s “A Bias for Action” – Direct Mail Research & Response Measures: Neuromarketing As Mail Marketing
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