Posted By Seamus Barton
Benefits of Using a Flyer Distribution Service
The digital world has changed what is considered novel in marketing and what has become everyday. Marketing has become strongly dependent on digital techniques from direct text marketing to eflyers and online ads to social media. Since digital marketing has become the norm for today’s consumers, receiving a piece of direct marketing in the mail is an effective marketing tool for many reasons. Not only is it novel, but it is also the preferred way to receive information from services by consumers who still tend to trust something they receive in their mailbox over something they might receive in their inbox or on their mobile phone. Below are some of the benefits of using a flyer distribution service.
Into the Hands of the Customer
Flyer distribution has always reached customers more effectively than any other form of direct marketing as it requires attention when it lands in the mailbox. Despite the advances of digital communication, print flyers must be held in the hand, reviewed (even if just at a glance) and sorted by the recipient. This traditional mail sorting is a consumer habit that not only requires more attention than a glance at an inbox, but also allows the consumer to choose to save the information for later review which means it has longer lasting impact.
Easy & Affordable Targeting
With flyer distribution, you have many choices when it comes to targeting. You can choose to send to your own customers, look at using Postal Code Targeting (PCT), use bulk mail or a combination of all these methods. PCT is a newer service offered by Canada Post that lets you zero in on similar customer profiles and postal codes that will reach new consumers that match your own customer profiles. You can set the profiles to suit your needs, considering aspects such as shopping habits, where they shop, what they buy and even characteristics such as their age, family size, education and income.
You can seek out new customers or you can choose to reach existing customers with personally addressed mailers that help add trust and ensure more people will open your mailer. You can also target B2B customers based on profiles that include the type of industry you wish to reach, the average sales of a business and even the number of employees.
Click Free Marketing
Flyer distribution is also easier for the consumer to review. There is no need to follow a series of links to get the message you wish to convey. Consumers will see the headline and offer immediately and don’t have to make a decision on whether they wish to click through to access more information. However, if this is the purpose of your marketing, your flyer can convey this same message effectively allowing you to provide a link, or even something they can scan with their phone. Adding digital marketing to print is easy with choices that include:
- Scannable QR codes to send customers to your website or promotional landing page
- Unique URLs to individuals to personalize letters and allow for accurate measuring of your marketing statistics
- Distinction between mail-only and digital-only offers to engage customers in varying facets of a major campaign
In the same way the consumer is not forced to click through to get the message, you are not faced with complicated budgeting to pay for those “clicks”. Digital marketing tends to come with confusing pricing models that always end up costing you far more than you think. You are looking at pay per views and pay per clicks and sometimes less obvious fees for digital marketing, whereas, flyer distribution takes a what you see is what you get approach. You know the quantities you require, the audience you wish to reach, and the postage fees without any additional costs that can make your marketing cost prohibitive.
You choose the flyer size, style and quantity to suit your budget, so you can always remain cost effective. You have limitless design choices not only for the look and style of your flyers, but also in the stock you choose and the number of colours. Each element can be used to suit your brand, as well as ensure you are making the best choices for your budget. You can also choose the mailer style based on your budget limits whether it is a postcard, self-addressed mailers or a traditional envelope and letter.
Personalized Mail encompasses a variety of direct mail products and sizes, including envelopes, boxes, polybags, self-mailers, and more to deliver your sales-oriented call to action. This one-to-one flyer distribution is addressed to the individual customer, hence the term “Personalized”. You can use data you have collected from your customers to ensure the information they receive is directly related to their preferences and buying habits. From the moment a customer receives their mailer, they will see their name and address which sets a tone of trust between you and the customer. Consumers also feel a sense of urgency to open mail that has been personally addressed as they feel it might contain important information.
Personalized Mail is the perfect choice for all your marketing as you can tailor your messages to meet the needs of the individual. Successful campaigns can include:
- Advertising products, events, programs and services
- Non-profit announcements, drives and donation solicitation
- Promoting loyalty cards and programs
Direct Mail Advertising Works
There is a reason direct mail advertising is one of the oldest marketing techniques available. It has a track record of effective delivery that arrives directly in the hands of the consumer. In fact, according to Canada Post, 87 percent of Canadians will open mail addressed to them personally. They will also trust mail from a company they know, with 94 percent saying they will open it. 65 percent of Canadians have made a purchase following the receipt of a direct mail piece and 52 percent of coupons redeemed were received in the mail. For B2B advertising, 90 percent of companies say that direct mail is ideal to receive information about sales opportunities.
As you can see, flyer distribution provides your business with a cost effective direct mode of contact with not only your customers, but a widespread audience to reach new prospects.