How Will Canada Post’s 2016 Lettermail Postage Rate Changes...
On January 11th, 2016, Canada Post will increase postage costs for a number of direct mail delivery categories. These postage rate changes pertain to: 2015's standard fee for Neighbourhood Mail (formerly Unaddressed Admail) will stay the same in 2016--15.8 cents per piece, plus a 1 cent transportation fee.
Canada Post’s “A Bias for Action” Part Two –...
To continue the conversation of Canada Post's latest whitepaper, A Bias for Action, we all need to pay attention. Or rather, we must pay attention to paying attention. Delving once again into Canada Post's neuromarketing study, we discover another way to assess the overall appeal of direct mail marketing--by looking at comprehension.
Community Mailboxes Continued: The Realities of Canada Post’s...
Most of the media hype surrounding Canada Post these days is aimed at community mailboxes. As each Federal Party leader takes a stance on "the end of home delivery," this discussion has become a cultural and electoral focal point. Direct mail fulfillment is changing, and this change affects both the commercial and personal worlds.
99 Tips for Direct Mail Marketing – Lautenslager’s List...
Canada Post's recent neuromarketing study with True Impact Marketing reminds us that direct mail advertising is still more favourable than digital marketing. While the marketing world changes drastically with each passing decade, the fundamental impact of direct mail projects is a timeless tool.
Smartmail Marketing: An Introduction to “Personalized...
Over the past couple months, Canada Post has unveiled Smartmail Marketing to direct marketers and direct mail sales teams across Canada. The "Smart" rebranding seeks to portray recent industry revelations brought on by the company's neuroscience studies with True Impact Marketing.
- How Will Canada Post’s 2016 Lettermail Postage Rate Changes Affect Your Commercial Printing and Direct Mailing Services?
- Restaurant Mailings in Toronto – How Commercial Printing & Direct Mail Services Work for Food
- Canada Post Has 7 Tips for Your Company’s Direct Mailing List – Both Local & Larger Data Services!
- 3 Basic Response Tips for Direct Mail Flyers & Postcards from Our Toronto Mailing House Experts
- Smartmail Marketing: An Introduction to “Personalized Mail” & “Neighbourhood Mail” – Formerly Known as “Addressed Admail” & “Unaddressed Admail”
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