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What is Smartmail Marketing?

With today’s seemingly endless bombardment of advertising, businesses must work more intelligently to capture the attention of consumers. There was a time when using just one medium, either direct or digital, was enough to persuade an audience.

What is Smartmail Marketing?
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5 Interesting Facts About Direct Mailing

Despite today’s heavy reliance on digital platforms, hard-copy marketing materials are also essential for a successful campaign. Many people assume there’s a constant war between online communications and direct mail. But the truth is, marketing initiatives are most effective when digital and direct strategies are used simultaneously.

5 Interesting Facts About Direct Mailing
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Can Variable Imaging Increase Sales?

If you own a business, one of the most effective ways to generate new leads is through a direct mail campaign. The recipients, however, will be much more likely to respond if the marketing material is addressed to them personally or tailored to their specific needs.

Can Variable Imaging Increase Sales?
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Is Flyer Distribution Still Effective?

When it comes to marketing strategies, there’s no doubt that emails and social media platforms have made a recent impact. But despite heavy reliance on digital campaigns, there’s something about traditional paper-based marketing that still resonates with the public.

Is Flyer Distribution Still Effective?
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Postcard Design Process for a Successful Marketing Campaign

In today’s world of emails, digital flyers and online promo codes, it can be difficult for companies to establish meaningful connections with their customers. Direct mail marketing allows people to physically receive a token message from your company.

 Postcard Design Process for a Successful Marketing Campaign
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