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How to Integrate Direct Mail into Email Marketing Campaigns

Direct mail advertising and digital advertising may seem unrelated. The truth is that both components should be used together for a well-rounded marketing campaign. Even though we live in a technological age, consumers still value tangibility. It’s the reason why many people love books despite the introduction of e-readers.

How to Integrate Direct Mail into Email Marketing Campaigns
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Five Tips to Grab Attention with Your Direct Mail Campaign

Although digital technologies are new and popular, traditional printing and direct mailing is still an important component of successful marketing. Since online ads are only a visual medium, consumers respond well to materials that can be picked up and held.

Five Tips to Grab Attention with Your Direct Mail Campaign
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