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Effective Copywriting in Direct Mail Campaigns

Of all the different formats used in direct mail advertising, letters have the greatest power to trigger a response. Most marketers agree, and acknowledge that any package containing a letter will attract more feedback than one without.

Effective Copywriting in Direct Mail Campaigns
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Print Catalogues in the Digital World

Every business needs a user friendly and responsive website. Yet, many consumers still find it difficult to find the information they’re looking for on a product site.

Print Catalogues in the Digital World
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Direct Mail in the Age of Ad Fraud and Fake News

With an increase in the number of phishing attacks, spam, fake ads, troll farms, bots, and other variations of ad fraud, advertisers, agencies, and publishers continue to suffer losses.

Direct Mail in the Age of Ad Fraud and Fake News
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Millennials and Direct Mail: Does it Work?

Millennials are digital natives; attached to their mobile phones and only swayed through social media ads. Marketers who hold these assumptions are missing out on an incredible opportunity to reach this market via direct mail advertising.

Millennials and Direct Mail: Does it Work?
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