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5 Compelling Calls To Action For Your Next Mail Campaign

Direct mail can be a powerful advertising tool, but launching a successful campaign can seem daunting for new marketers and business owners.

5 Compelling Calls To Action For Your Next Mail Campaign
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Why Direct Mail Marketing Is Still Alive And Well In The Digital Age

There are mixed reactions about the future of direct mail marketing, with some marketers looking at the struggles of the US and Canadian Postal Service as indicative. Indeed, postal corporations must be competitive as people shift from traditional direct mail to online options that offer massive savings in both print production costs and postage.

Why Direct Mail Marketing Is Still Alive And Well In The Digital Age
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How To Use Colour In Direct Mail Advertising: Part 2

One thing that has contributed to the continued success of direct mail relative to other marketing channels is the recipient’s expectation for entertainment, through coloured images and other graphics.

How To Use Colour In Direct Mail Advertising: Part 2
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How To Use Colour In Direct Mail Advertising: Part 1

Everyone appreciates the value that colour adds to printed promotional materials such as direct mail and transpromotional documents. But how can marketers maximize the impact of colour to reach their audience?

How To Use Colour In Direct Mail Advertising: Part 1
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