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CASL and Direct Mail Marketing: What You Should Know

With the recent introduction of CASL—Canada Anti-Spam Law—digital marketers will have to be careful when targeting prospects and customers. The new law attempts to not only curb the relay of unsolicited emails to prospects, but also control all commercial electronic messages (CEM) that businesses intend to send out.

CASL and Direct Mail Marketing: What You Should Know
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4 Reasons Why Direct Mail Marketing Isn’t Dead

There’s a common perception that the era of mail services is long-gone, and the increasingly tech savvy population now only responds to forms of internet marketing such as emails and social media. This could not be further from the truth.

4 Reasons Why Direct Mail Marketing Isn’t Dead
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Forget About These 5 Direct Mail Advertising Myths

There are many misconceptions in the field of marketing. It can be hard to know how well a specific strategy will work, especially since there are many factors affecting consumer behaviour, including your advertisement’s message, fads, the state of the economy, new products, and so on.

Forget About These 5 Direct Mail Advertising Myths
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3 Best Direct Mail Marketing Tactics For Real Estate Agents

In an industry as brutally competitive as real estate, where agents compete against large firms with endless marketing budgets, direct mail marketing can give you the edge you need to differentiate yourself effectively. You need to demonstrate to your prospects that you are an expert in the field.

3 Best Direct Mail Marketing Tactics For Real Estate Agents
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