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3 Ways To Engage Inactive Customers Through Direct Mail

Marketers across the globe have been focused on growth efforts, with reference to acquiring new customers. However, experts claim that the smartest, cheapest, and most effective way to sustain or grow your business is to focus your efforts on retaining existing clients.

3 Ways To Engage Inactive Customers Through Direct Mail
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Tips For Combining Your Social And Direct Mail Campaigns

The customer journey that consumers take to eventually convert is not a straight path. They try different channels, mediums, avenues, and devices, bouncing regularly until they find something they like.

Tips For Combining Your Social And Direct Mail Campaigns
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8 Reasons Why Millennials Engage With Direct Mail

It is hard to believe that a generation that has grown up in the digital area, glued to their mobile devices and obsessing with selfies, would take a minute to go through direct mail, and then follow up on an offer or deal. While this assumption is fair, with studies suggesting that people aged between 19 and 36 years own an average of 7.

8 Reasons Why Millennials Engage With Direct Mail
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Tip For Creating A Print Campaign With High ROI

With marketers focusing on using a combination of digital marketing trends, from email blasts to banner ads to SEO, it is not uncommon for many businesses to overlook the benefits of a strong print campaign.

Tip For Creating A Print Campaign With High ROI
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