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Tips For A High-Volume Direct Mail Campaign

Considering that an estimated 85 per cent of the population checks their mailbox every day, direct mailing can be a truly powerful marketing tool if used the right way.

Tips For A High-Volume Direct Mail Campaign
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Best Practices For Direct Mailing

According to a print ad survey conducted by Compu-Mail, about 73 per cent of consumers prefer direct mail as opposed to other types of ads; 40 per cent of recipients try a new business suggested by direct mailing, spend 25 minutes with direct mail, and 30 minutes with catalogues; and 48 per cent keep the mail for future reference.

Best Practices For Direct Mailing
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4 Advantages Of Direct Mail Over Email Marketing

Today, many consumer inboxes are filled with promotional emails from different companies. With such cluttered emails, it is nearly impossible to get your email noticed or opened. In fact, an unsolicited promotion is highly likely to end up in the trash folder and your mailing address put on the spam filter.

4 Advantages Of Direct Mail Over Email Marketing
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How Flyers Help Promote Your Products

While flyers, together with brochures and postcards, may seem old-fashioned, they can be beneficial depending on the type of business you have. Flyers are particularly great for promoting products, services, and special events, such as a music concert, a sale, or a store opening, cost effectively.

How Flyers Help Promote Your Products
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