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Think INSIDE the Box Event: Rolling out the Red Carpet for Canada...

This past Thursday, October 29th, Canada Post held its annual Think INSIDE the Box conference at the Marriott Hotel on Bay Street. Think INSIDE the Box (TITB) is a full-day event that seeks to inspire marketers across Canada with cutting-edge direct marketing solutions.

Think INSIDE the Box Event: Rolling out the Red Carpet for Canada Post’s Smartmail Marketing
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Smartmail Marketing: An Introduction to “Personalized...

Over the past couple months, Canada Post has unveiled Smartmail Marketing to direct marketers and direct mail sales teams across Canada. The "Smart" rebranding seeks to portray recent industry revelations brought on by the company's neuroscience studies with True Impact Marketing.

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3 Basic Response Tips for Direct Mail Flyers & Postcards from...

Holiday mailings have hit Troi Mailing Services' lettershop! With Christmas nearly one month away, a number of clients are beginning to mail holiday cards, gift cards, postcards, flyers, letters, parcels and more. Free jewelry ornaments, bundled deals and tear-away coupons are all wonderful holiday incentives that drive response.

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Holiday & Christmas Direct Mailings in Canada –...

Marketing Magazine's recent article, "Why Some Marketing is Better Done on Paper," provides a perfect peek into the value of holiday direct mail. Author Rebecca Harris discusses Sears' classic Wish Book in order to build her argument for direct mail marketing solutions.

Holiday & Christmas Direct Mailings in Canada – Catalogues, Cards & Quotes
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