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Canada Post’s “A Bias for Action” – Direct...

On July 31st, Canada Post published its newest whitepaper, A Bias for Action. This publication shares the results and conclusions from Canada Post's recent neuromarketing project with True Impact Marketing. Naturally, the postal corporation sought to explore the effectiveness of direct mail through science.

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Canada Post’s “A Bias for Action” Part Two –...

To continue the conversation of Canada Post's latest whitepaper, A Bias for Action, we all need to pay attention. Or rather, we must pay attention to paying attention. Delving once again into Canada Post's neuromarketing study, we discover another way to assess the overall appeal of direct mail marketing--by looking at comprehension.

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Community Mailboxes Continued: The Realities of Canada Post’s...

Most of the media hype surrounding Canada Post these days is aimed at community mailboxes. As each Federal Party leader takes a stance on "the end of home delivery," this discussion has become a cultural and electoral focal point. Direct mail fulfillment is changing, and this change affects both the commercial and personal worlds.

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21 Odd Items That Pass As Direct Mailing Products

When it comes to direct mail advertising, experience proves that the most effective campaigns are often the most memorable ones. Mail marketing campaigns often play around with standout paper types and die cuts and coating, but why stop there? Since direct mail shares a physical message, why not maximize the physical capabilities of this medium?

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