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Canada Post’s “Breaking through the Noise” –...

As Canada Post describes in its Breaking through the Noise whitepaper, interacting with direct mail is an emotional exchange for consumers. Direct mail advertisements are powerful communicators that can either turn on or turn off a recipient from your brand. The physical aspect of direct mail marketing expands and elaborates on the senses.

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Canada Post’s “Breaking through the Noise” –...

This next Breaking through the Noise highlight discusses direct mail as "functional art." Canada Post's whitepaper delves into the kept quality of mail marketing products. Think of direct mail flyers or postcards that are, more often than not, shiny, textured, and colourful.

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Face Value: 4 Perks of Marketing Campaigns Using Commercial Printers...

To switch focus briefly from Canada Post's Breaking through the Noise whitepaper, let's look at some more advantages of using direct mail companies. Why choose Troi Mailing Services for your marketing needs? 1. UGLY INBOXES Your customers' inboxes are overflowing with faceless emails.

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