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Why we need to stop pay-to-pay bill fee’s

Here is an interesting article on paper based billing and organizations that bill for them. By: Ellen Roseman On Your Side, Published on Fri Aug 29 2014 Toronto Star Billing customers is part of the cost of doing business. So, why are you being asked to pay for the privilege of getting your monthly statements in the mail?

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Evolving Direct Mail

Add some zing to your mail marketing! Mail plays well with other marketing channels and is a great center piece to many campaigns. There are ways to add some technology to your current print and mail strategies, below are a few recent trends.

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Segmentation and its effects on Direct Mail

Segmenting data is a key component in any direct mail strategy. Think of is as separating the "Can Buys, from the will buys" The idea here is to focus on the will buys for each campaign. Keep your focus on the targets with the highest propensity to buy from you.

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