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Addressing Accuracy Tips – Part Two

In continuation of our previous “Addressing Accuracy Tips” blog post, here are some addressing facts and standards that your direct mail campaigns should always be in agreement with:

• Hyphens have these specific purposes…

1. Linking a unit number and a civic number:
80-100 DUNDAS ST W
= 100 DUNDAS ST WEST SUITE 80

2. To connect and display an official municipality name in Quebec:
SAINTE-MARTHE-SUR-LE-LAC

• Avoid dangling unit numbers by identifying them…

Incorrect: 50 BLOOR ST 5

Correct: 50 CHARLES ST UNIT 5
Correct: 5-50 CHARLES ST

• Ensure your punctuation is valid…

Incorrect: SAINT JOHN’S NB
Incorrect: ST. JOHN NB

Correct: SAINT JOHN NB

Incorrect: ST. CATHARINES ON
Incorrect: ST CATHERINE’S ON

Correct: ST CATHARINES ON

• Alberta’s number street names typically do not end in “-st”, “-rd”, “-nd”, or “-th”…

Incorrect: 32nd AVE

Correct: 32 AVE

For more of Canada Post’s addressing tips that will greatly benefit your personal and professional mailing projects, visit:
www.canadapost.ca/addressing

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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