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6 Design Ideas to Make Your Flyers Pop

Design ideas for your flyers

We’ve all come across a flyer, whether it was mailed to your home, handed to you on the street, or hung up on a bulletin board. Flyers come in many different shapes, sizes, styles, colours, and textures, and are usually designed to promote a business, service, product, or event.

Flyers offer you a space to get creative and share a snapshot of what you are trying to promote. Flyers usually include a combination of text, graphics, contact information, promotional offers or more, all strategically positioned on a single page.

Packed with important information, direct mail flyers can advertise a lot in a quick and easy format. However, there is such a thing as an ineffective flyer; and no matter how many people it reaches, it doesn’t serve its intended purpose. At Troi Mailing Services, we know all about flyers, and there are certain tips and tricks you can use to ensure that your flyer is eye-catching, informative, and motivates its viewers to take action.

The Importance of Eye-Catching Design

In today’s digital era, consumers are flooded with marketing information on several different platforms ranging from email to social media sites to flyers themselves. This means that creating a flyer advertising campaign that stands out from the rest can be a challenge.

Designing a flyer that truly pops will help you achieve a successful direct mail advertising campaign and give you the best return on your investment. Don’t settle for an average flyer that doesn’t elicit any emotion in its viewers. Rather, aim big and create a memorable and highly-effective flyer using these amazing design ideas to make your flyer truly POP!

Start With Bold and Eye-Catching Text

Even if your viewer’s eyes fall on your flyer for a moment, you want to make that count. The main message of your flyer advertisement should be conveyed as clearly as possible. Your central marketing message should be very clear, and the first thing that your readers see when they look at your flyer.

Use bold and easy-to-read fonts for your text and try to stick to only one or two types of fonts, so your viewers don’t become overwhelmed. Use a dark font colour that contrasts with the background colour so that the text pops and stands out.

Use Great Graphics and Images

Your main marketing message is conveyed through text, but a flyer advertisement consisting of nothing but words is not as effective as you may think. As they say, a picture is worth a thousand words, and well-selected images or graphics can capture attention and elicit emotions from viewers.

Select an image that is eye-catching and attractive and compliments the message you are trying to get across. If you’re trying to advertise a new restaurant, share a picture of your most popular food item to entice your hungry customers. You may also choose to use macro photography to provide a new perspective on a familiar object.

Select an image representing your brand and use macro shots to invoke a different set of feelings and emotions in your viewers. Use images and graphics to create a strong emotional connection with your viewers, and your flyer will be a success.

What’s life without a little colour?

Colour is the spice of life, and it can elicit so many different types of emotions in different people. If you think about most of the direct mail that you receive, it’s usually packaged within simple white envelopes. A bright and colourful direct mail flyer amongst a sea of colour-less envelopes truly stands out and draws its viewers towards it. With Troi Mailing Services, addressed and personalized flyers can also be sent as selfmailers without an envelope.

People are more likely to stop and take a second glance at a flyer that uses an eye-catching colour scheme that pops. This being said, overly bright colours can be distracting and take away from your message. Use colours tastefully and effectively to elicit the emotions you hope to associate with your flyer.

Break the Mould

Standard letter-sized paper, folded within a rectangular envelope, is usually not the most exciting, not to mention that standard envelopes easily blend together. If you want your flyer to stand out, don’t be afraid to break the mould and give your flyer a fresh new shape.

Your flyer can be created in a number of unique shapes, such as cut-outs or pop-up designs, or use unusual materials to catch and maintain the reader’s attention. Unusual flyers with different shapes and designs can get your message across with greater effectiveness.

Additionally, the text you use on your flyer advertisement doesn’t always have to remain in a straight line. Text can be shaped differently and incorporated into images to convey the same message uniquely and creatively.

You Can Never Go Wrong With a Gift

Direct mailed promotional offers, coupons, gifts, and contests are all excellent ways to get people excited. Who doesn’t like a discount or a coupon to use when they make a purchase? It gives your potential customers an incentive to respond to your flyer.

Many people are more likely to be drawn towards and hold onto a flyer that contains a promotional offer, a coupon, or gift, and may choose to share it with others. Provide something useful and worth holding onto for your readers, and they will be more likely to take action.

Guide Your Readers to Action

Flyer mail can be well designed, catchy, and informative, but if there’s no call to action, your flyer advertisement will be ineffective. Your readers need to know what to do and the steps required to purchase your product, use your service, or attend your event. Provide all the required contact information, links to your website and social media platforms, and a map if applicable, so your readers know exactly how to get in touch with you as soon as possible. An obvious and easy-to-find call to action is key to get the best response.

Every day, people continue to witness and receive an assortment of advertisements, many of which may not interest them. However, effective direct mail flyers get the positive attention they were intended for and provide a good return on the advertising investment.

For a flyer advertisement to be successful, it must stand out from the rest, pop out to its readers, and offer some value. The world of marketing is no stranger to change, and it’s always important to try new techniques and ideas to keep your audience interested and separate yourself from the rest.

Well-designed, colourful, and unique flyers, with a clear message and call-to-action, can be an effective and successful way to market your business or event.

For flyer mail marketing and postal layout requirements, call Troi Mailing Services in Scarborough for more information at 1-866-486-9350 or contact us here.

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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