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3 Basic Response Tips for Direct Mail Flyers & Postcards from Our Toronto Mailing House Experts

Holiday mailings have hit Troi Mailing Services’ lettershop!

With Christmas nearly one month away, a number of clients are beginning to mail holiday cards, gift cards, postcards, flyers, letters, parcels and more.

Free jewelry ornaments, bundled deals and tear-away coupons are all wonderful holiday incentives that drive response. But how does your direct marketing incentive sit on the printed page? Are you sure you’re not missing anything?

Here are 3 simple response-driving tips that can often be forgotten while designing a direct mail advertisement:

1. SELL
30% OFF, Buy 1 Get 1 FREE, Register for a FREE Tote Bag
*Remember to sell through quantitative promotions

2. LOCATE
Simple map, “East York’s Best”, Branch list
*Make it easy for customers to find you, and demonstrate how close you are

3. DEADLINE
Call Before December 15th, Register by January 1st, Offer Ends on December 31st, First 50 Callers
*Incite your direct mailing’s call-to-action by establishing urgency

It sounds simple, but planning a direct mail marketing campaign is a busy task. To make sure your direct mail holiday offer is hitting all the right notes, please call our Toronto mailing house specialists at 1-866-486-0423 for a direct mail consultation.

And remember, it’s only “junk mail” if it doesn’t sell.

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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