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What is Smartmail Marketing?

With today’s seemingly endless bombardment of advertising, businesses must work more intelligently to capture the attention of consumers. There was a time when using just one medium, either direct or digital, was enough to persuade an audience.

What is Smartmail Marketing?
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5 Interesting Facts About Direct Mailing

Despite today’s heavy reliance on digital platforms, hard-copy marketing materials are also essential for a successful campaign. Many people assume there’s a constant war between online communications and direct mail. But the truth is, marketing initiatives are most effective when digital and direct strategies are used simultaneously.

5 Interesting Facts About Direct Mailing
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