Postal Code Targeting

On average, each Canadian postal code comprises 17 points of call. Postal Code Targeting (PCT) allows for businesses to reach look-a-like consumers that belong to the same postal codes as your current client base, with the purpose of zeroing-in on similar customer profiles.

Postal Code Targeting applies information on who shops, their frequency, and the specific departments and product categories that shoppers buy within. With access to Canada’s largest database of over 15.8 million addresses, Postal Code Targeting is a valuable tool for gaining new prospects with the same attributes as your best clientele.

This new Canada Post product can also suppress your current customers from the mailing (if preferred) and can filter for specific demographics to become even more targeted, such as:

  • Family characteristics
  • Building/dwelling type
  • Household income
  • Age of resident(s)
  • Education, and more

Postal Code Targeting also observes a variety of characteristics for direct mail acquisitions that focus on businesses. Some of these elements include industry type, company sales and employee size.

Postal Code Targeting postage rates fall in between the standard Neighbourhood Mail postage rate of 17.2 cents/piece (formerly known as Unaddressed Admail) and the standard Personalized Mail postage rate of 48 cents/piece (formerly known as Addressed Admail). Please call our direct mail sales team at 866-876-4624 to confirm postage costs for your campaign, and to secure any applicable discounts. All Postal Code Targeting mail items must be machinable standard-size pieces:

Postal Code Targeting ENVELOPES & SELFMAILERS

Minimum dimensions: 140 mm x 90 mm x 0.18 mm (thickness)
Maximum dimensions: 245 mm x 156 mm x 5 mm (thickness)

Postal Code Targeting CARDS

Minimum dimensions: 215 mm x 140 mm x 0.2 mm (thickness)
Maximum dimensions: 245 mm x 156 mm x 0.35 mm (thickness)

Learn more about Postal Code Targeting here and call us at 866-876-4624 to get started on your PCT test.

Category Standard (up to 50 g)
Machineable 30.6¢
Size & Weight – Mandatory for Machineable Mail
Length
(min-max)
Width
(min-max)
Thickness
(min-max)
Aspect Ratio
(L / W)
Weight
Cards 215 mm to 245 mm 140 mm to 156 mm 0.2 mm to 0.35 mm 1.3:1 to 2.6:1 2 g to 50 g
Envelope & Self-mailers 140 mm to 245 mm 90 mm to 156 mm 0.18 mm to 5 mm 1.3:1 to 2.6:1 2 g to 50 g

Canada Post Postal Code Targeting postage rates above are effective as of January 15, 2018.

BACK

REQUEST A QUOTE

Please select the SQUARE and click the SUBMIT button.

Testimonials

When I was searching for a company to handle my mailers, Troi was the first company that came up. I contacted them and I’m glad that I did! I have worked with the Troi Mailing & Timeline Printing team (Peter and Ken) for a couple of years now.

Christina PatriarcaDerKar Group of Companies

You and your team made it very easy for us and the reason that we kept coming back is because of the service, speed of delivery and the fact that you answer the phone!! Believe me it makes the biggest difference to be able to call and get a quick response.

Hareem AhmedMerlan Scientific

Wow!! What service! Please convey our thanks to the Troi staff who did such an outstanding job that our BioTechnica trade fair mailing was finished a full 2 days before the promised date.

Oscar Johvicas / Jennifer CookeCo-Mar Management Services Inc.
View All

Recent blog posts

How To Create A Direct Mail Strategy With Brand Personality

Posted by on 12 March 2018

Branding is a reflection of your business's identity. It's how you want your target audience to perceive your value. If you launch a personalized direct mail marketing campaign, you will be even more effective in communicating your message...Read More

View All
Use Direct Mail to Enhance Your Advertising Campaigns
© 2018 Direct Mail Printers, Mailing Campaigns Toronto, Canada Post Specialists - Troi Mailing Services. All Rights Reserved.
Powered by TechWyse
TechWyse