With marketers focusing on using a combination of digital marketing trends, from email blasts to banner ads to SEO, it is not uncommon for many businesses to overlook the benefits of a strong print campaign.
Consumers who are tired of the intrusive online ads are beginning to appreciate the rarity and physicality of print marketing strategies, like direct mailing and posters. Here are some tips to create a strong print campaign with high return on investment:
Focus On Visuals
People today are more influenced by images than ever before, and print provides a great avenue to show off your ingenuity when combining design and content.
With high resolution printing technology, you can create ultra-vibrant imagery fairly easy and fast, plus you can leverage other elements like textures, paper finishes, die-cutting, and letterpress, as well as fonts, layouts, and other aspects of content design to create masterful print designs.
Capture Multiple Senses At Once
With digital advertising, you can only engage one or two senses at a time. Print, on the other hand, can engage a lot more senses – sight, touch, smell. A recent study by Millward Brown found that providing consumers with multiple sensory experiences can increase engagement and brand impact by 70 per cent.
Leverage User-Generated Content
Consumers consider the opinions and perceptions of other customers more than they do advertisers. Word of mouth, whether from friends or review websites like Yelp, about a product or service can have a huge impact. So, if your brand, product, or service is receiving good feedback from customers, use it for your print advertising.
This will not only guide them to view out your other reviews, but also drive them to your online channels, helping to boost your ROI.
While print media is still effective, various avenues have changed dramatically. While retailers previously used print catalogues to allow consumers to shop and order at their convenience, today they use catalogues as lifestyle publications, filled with engaging relatable content and curated photography, to entertain and persuade readers.
Take advantage of thoughtful gifts, such as stickers, notepads, notecards, mini-catalogues with offers, and other incentives to encourage consumers to share their experience in social media. Package any of these goodies neatly and your customers will reward you for it.
From direct mail to stickers to magazine ads, traditional print advertising is still a very effective way to reach your audience. Simply create a dynamic strategy and identify the types of advertising with the best ROI to re-target your efforts.
Interested in adding direct mail marketing to your advertising mix? Please call our Toronto mailing house at 1-866-486-0423. Troi spells success, one letter at a time!”