Blog
Why A Gift Increases Your Direct Mail Advertising Success
Everyone loves a practical gift. That's why marketers love to give away free promotional items to attract new customers. Including a gift in your direct mail campaign is a smart way to engage your customers because it piques their interest.
Effective Copywriting in Direct Mail Campaigns
Of all the different formats used in direct mail advertising, letters have the greatest power to trigger a response. Most marketers agree, and acknowledge that any package containing a letter will attract more feedback than one without.
Print Catalogues in the Digital World
Every business needs a user friendly and responsive website. Yet, many consumers still find it difficult to find the information they’re looking for on a product site.
Direct Mail in the Age of Ad Fraud and Fake News
With an increase in the number of phishing attacks, spam, fake ads, troll farms, bots, and other variations of ad fraud, advertisers, agencies, and publishers continue to suffer losses.
Millennials and Direct Mail: Does it Work?
Millennials are digital natives; attached to their mobile phones and only swayed through social media ads. Marketers who hold these assumptions are missing out on an incredible opportunity to reach this market via direct mail advertising.
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