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What Can Direct Mail do for me?

June 27/2014
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Over the years we have had the privilege in working on a wide array of Direct Mail campaigns on behalf of our clients. The campaigns ranged from simple sale flyers to elaborate and highly customized offerings that speak directly to the recipient. Whether it be simple or complex, each project requires its own unique set of deliverables. As different as each project is, clients often ask….

What can Direct Marketing do for my Business?

Answer: Only direct marketing has the ability to:

  • Target Specific Households
  • Obtain results that are easily measured

Recent studies find that:

  • 67% of Canadians prefer to receive advertising communications by mail over email (18%), telephone (1%) or other means (8%).
  • Source: Value of Mail OmniCan, CP Study 07-27, September 2007.
  • 79% of Canadians prefer to receive general business correspondence by mail over email (17%), telephone (3%) or other means (1%).
  • Source: Value of Mail OmniCan, CP Study 07-27, September 2007.
  • Canadians feel that personal information has the lowest risk when receiving advertising by mail (only 19% felt at risk versus 29% with email and 36% with telephone).
  • Source: Consumer Attitudes Toward Direct Marketing, Study 07-219, February 2008.