Canada Post now offers a competitively creative service that will upgrade your direct mail marketing campaigns from standard to standout. If you’re looking for that special something to boost brand recognition and visual excellence, Canada Post’s easy customized postal indicia feature is the way to go!
Every mailing campaign serves an important, specific commercial purpose: You want to get noticed in the best possible way. A customized postal indicia achieves this goal by featuring an eye-catching indicia (designed by you, and printed onto an outer envelope) that inspires immediate interest from your client. We might call this “stamp marketing,” in a sense, because the stamp-like design of the customized indicia provides a new canvas for you to reel in the viewer/recipient. The customized postal indicia is a successful direct mail solution because it:
- Reinforces your brand
- Gets your mail noticed from the right envelope
- Strengthens customer relationships
- Announces special events
For no extra postage cost, consider using a customized postal indicia for your Troi Mailing projects. Simply download the Customized Postal Indicia template, design your strategic artwork, and call Canada Post for final approval. Some effective indicia artwork might include a logo and/or image, and a promotional message like “Spring Sale.” Troi Mailing Services can also suggest some tips for effective mail marketing strategies, before we print your customized indicia with the utmost quality.
It’s that easy! You can take advantage of this free direct mail perk by visiting www.canadapost.ca/customizedindicia to get started on this 3-step process for postage success.