Direct mail soars during the holiday season!
From mid-late November, Troi’s Toronto direct mailing house starts filling with Christmas catalogues, greeting cards, gift guides, lookbooks and more. Direct mail marketing provides the ideal piece–a physical personalized mail piece–for your customers to touch and engage with.
Consumers love direct mail during the holidays, as it gives them something they can hold, keep and share in the physical world. Direct mail advertisements drive purchases that see your product hung by the chimney with care. And speaking of jolly Old Saint Nick, the postal presence of Santa Claus is also a huge a factor in holiday direct mail boom.
According to Canada Post’s recent news release “Time to write to Santa!”, more than 1.5 million letters are expected at Santa’s post office this year. While postage is not necessary, many senders still apply postage stamps to their Lettermail envelopes; it’s both aesthetic and nostalgic.
Canada Post has rolled out a family of new and festive stamps this year, which you can take a look at here. When it comes to the young and the “young-at-heart”, the crown corporation’s direct mail planners prompt us with a few reminders for sending Santa letters:
• Don’t forget your H0H 0H0! Santa’s North Pole Post Office has the best postal code!
North Pole H0H 0H0
• Please include your return address. While Santa knows where your house is, his direct mail team may need extra instructions, so please include your address to ensure your letter is delivered on time.
• Postage is nice, but not necessary. You don’t need to add a stamp, but Mrs. Claus loves to see stickers.
• Send it soon. Send your letter by December 16 to make sure Santa has enough time to read it and respond to you!
Happy Holiday Mailings!
Troi Mailing Services & Timeline Printing in Toronto