Flyers might seem like an unsuspecting promotional strategy – but if you’re looking to reach your target audience in an effective and simple way, a paper mailing campaign might be your best bet. Flyers draw the customer’s attention to your company or brand by putting your current products and services, or new offers, directly in their hand or mailbox. While there are many avenues for promotional strategy, flyer distribution has its advantages.
- Targeted Marketing
Targeted marketing is one of the most important benefits of flyer distribution. Flyers grab the attention of customers in a specific location and can be mailed directly at a low postage rate. Flyers offer their audience products and services they’re looking for at the right time, and have therefore shown increases in return rates. For example, if you’re a local business looking to sell gardening supplies, you might distribute flyers in the Spring time in residential neighbourhoods where houses have yard space. Whatever your strategy, flyers can help you to reach your target market.
Flyers are easy to read and understand. Their simplistic design doesn’t allow for distraction on the customer’s end, allowing you to quickly and effectively get your point across. Flyers briefly show the customer why your products and services are needed and the purpose is clear.
- Easily accessible
Unlike other promotional strategies, paper mailing campaigns put your offer directly into the customer’s hands or at their doorstep. With flyers, customer’s won’t miss your message – especially if they are in the form of door hangers. As well, handing your flyers out to customers directly allows you to gauge customer reaction about your company, products or services.
- Easy to produce
Compared to other marketing campaigns that might require months of planning, flyers can be quickly produced and distributed. Paper flyers save you money and time, and ensure you can reach your target market quickly and produce as many flyers as needed.
Paper flyers develop trust in your company. If your offer suits the needs of the customers you’re trying to reach, you’re sure to see results. The many advantages of flyer advertising, including targeted marketing, their straightforward, easy to read approach and quick production time make them a clear choice for your campaign. While flyers are effective, they take time to design, print and mail. We specialize in flyers and can take care of these aspects of paper mailing, ensuring success for your campaign. Interested in adding direct mail marketing to your advertising mix? Please call our Toronto mailing house at 1-866-486-0423. Troi spells success, one letter at a time!