Today, many consumer inboxes are filled with promotional emails from different companies. With such cluttered emails, it is nearly impossible to get your email noticed or opened. In fact, an unsolicited promotion is highly likely to end up in the trash folder and your mailing address put on the spam filter.
After spending so much time, money, and effort designing an email advertising campaign, the last thing you want is for your email to go unread. This is where direct mail wins over email marketing.
There are many benefits of direct mailing, which entails sending promotions or offers by mail to current and prospective consumers via a brochure, sales letter, prepaid envelope, or order form. This strategy can even be used by small companies to reach their target markets. Direct mail marketing offers many advantages over email marketing, including:
- Higher response rates
According to a study by Ritter’s Communications, 50 per cent of customers pay more attention to direct mailing compared to other forms of marketing, including email marketing. In fact, about 80 per cent of households open and read the mail they receive, compared to emails. Getting your message read increases the visibility of your CTA, resulting in higher response rates.
According to the Direct Mail Association (DMA), the response rate for direct mail is about 3.4 per cent, compared to 0.12 per cent for emails.
- Makes your brand appear more trustworthy
Reports suggest that 56 per cent of customers find print marketing to be a trustworthy form of marketing. As such, direct mailing can help to boost your credibility and improve the reputation of your brand.
- Consumers actually like direct mail
According to a report by DMA, 67 per cent of consumers base their purchase decisions on direct mail. In fact, a massive 92 per cent of young consumers refer to direct mail before making a purchase.
- Consumers keep direct mail for longer
While emails can be deleted with a single click, direct mail tends to be tossed on the counter or in a junk drawer, so it hangs around longer. Research shows that 50 per cent of consumers keep their direct mail for future reference. This means that you get more than one chance to produce your CTA with a single direct mail.
To stand out to your customers and prospects, you should apply different marketing strategies from your competitors. Direct mailing is somewhat special these days, compared to emailing. It connects with customers on a deeper emotional level, resulting in a higher response rate.
Interested in adding direct mail marketing to your advertising mix? Please call our Toronto mailing house at 1-866-486-0423. Troi spells success, one letter at a time!