5 Steps to an Effective Print Marketing Campaign
Surely we’ve all heard the words ‘print is dead’. Yes, the money traditionally spent on print marketing is now often shared with the dramatic rise of digital. But the truth is that print should still be considered a successful option toward on your end goal.
5 Tips to Connect with Your Customer Using Direct Mail
Direct mail is a form of marketing that involves sending promotional material via Canada Post, United States Postal Service (USPS) or another postal delivery service. Direct mail is very effective at attracting new customers if done correctly. If done ineffectively, some people may regard your piece as uninvited ‘junk mail’.
How Good Was Mail Service in Historic Canada Versus the Old West?
Mail service has a long and varied history across the entirety of North America. From the basic postal services in New England to the mail service across Canada and the communication in the Old West, mail was an important part of day-to-day life. But how do these services compare?
6 Best Practices for More Effective Direct Mail Campaigns
Engaging customers in a way that’s convenient for them can improve your response rates. With an increased focus on digital marketing and less attention to the competencies of direct mail, there is a higher chance that customers will be receptive to relevant and well-executed direct mail messages, as your competitors exhaust digital tactics.
How to Use Direct Mail in an Era of Digital Channels
Direct mail is a marketing strategy that any business can use. Did you know that 64 percent of people will visit a website as a result of the direct mail they receive? Did you know that 47 percent of people will visit a store as a result of a direct mail piece they receive? Direct mail advertising can be very effective.
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