How to Integrate Direct Mail into Email Marketing Campaigns
Direct mail advertising and digital advertising may seem unrelated. The truth is that both components should be used together for a well-rounded marketing campaign. Even though we live in a technological age, consumers still value tangibility. It’s the reason why many people love books despite the introduction of e-readers.
Five Tips to Grab Attention with Your Direct Mail Campaign
Although digital technologies are new and popular, traditional printing and direct mailing is still an important component of successful marketing. Since online ads are only a visual medium, consumers respond well to materials that can be picked up and held.
Top 5 Myths of Direct Mail Marketing
Though digital marketing has become a main form of marketing, direct mail marketing can be a great way to reach your potential buyers. Some people have forgone this method and have turned to email marketing, SEO, and social media marketing to get new leads in their marketing funnel.
How to Use Direct Mail Marketing for Your Home-Based Business
Do you own a home-based business? While it may not have crossed your mind, direct mail marketing is a perfect way to reach new people from all walks of life. Direct mail marketing is alive and well, and many businesses are using it as a cost-effective method of spreading brand awareness and reaching new customers.
5 Steps to an Effective Print Marketing Campaign
Surely we’ve all heard the words ‘print is dead’. Yes, the money traditionally spent on print marketing is now often shared with the dramatic rise of digital. But the truth is that print should still be considered a successful option toward on your end goal.
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