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What’s An Interactive Mailer?

Although there’s an increasingly tech-savvy consumer base, studies show that people still like to receive informative and meaningful mail. But with many marketers trying to reach the same target audience with different messages, it helps to give your mail piece an edge that gets it noticed, opened, and acted upon.

What’s An Interactive Mailer?
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5 Things To Avoid In Your Next Direct Mailing Campaign

Direct mail marketing is one of the most effective and budget-friendly ways to generate leads and boost conversions. But as with any other form of marketing, you need to structure your campaign so your efforts are trackable and measurable. This will in turn allow you to redesign your marketing campaign for optimal results.

5 Things To Avoid In Your Next Direct Mailing Campaign
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How Direct Mailing And Digital Marketing Can Work Together

At one point, marketers may have considered digital marketing as a unique strategy whose execution was completely separate from traditional direct mail advertising. But with a shifting media landscape, it is becoming increasingly apparent that marketers need to adapt their marketing mix and strategies for maximum impact.

How Direct Mailing And Digital Marketing Can Work Together
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The Importance Of Personalization In Direct Mail Advertising

Personalization is not a new concept in marketing. From receiving and greeting customers at your storefront to including the recipient’s name in your email newsletter salutation, personalization creates a sense of familiarity between the seller and buyer, improves customer experience, and strengthens the brand/consumer relationship.

The Importance Of Personalization In Direct Mail Advertising
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How Direct Mail Advertising Can Help Accountants

For accountants and financial advisers, communicating with clients and prospects via email and other digital communication tools seems like the most logical option considering that any client data will likely be transferred digitally anyway.

How Direct Mail Advertising Can Help Accountants
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