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What Is Omnichannel Marketing?

The consumer journey has changed dramatically in the last two decades. At one point, customers relied on print media advertisements and window-shopping to gain insight before purchasing a product or service.

What Is Omnichannel Marketing?
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The 3 Objectives Of Direct Mail Marketing

The DMA claims that the overall volume of direct mail has remained relatively steady over the years, even with the popularity of online forms of marketing such as social media and emails. Many consumers, especially those aged between 18 and 34, take pleasure in receiving relevant and informative mailpieces at any point in the consumer journey.

The 3 Objectives Of Direct Mail Marketing
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What’s The Role Of Your Direct Mail Campaign In The Customer...

Businesses and marketers often forget to stick to the basics when creating their marketing campaigns. Clear and effective messages are essential at every consumer touchpoint as they are what makes the consumer journey memorable.

What’s The Role Of Your Direct Mail Campaign In The Customer Journey?
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5 Compelling Calls To Action For Your Next Mail Campaign

Direct mail can be a powerful advertising tool, but launching a successful campaign can seem daunting for new marketers and business owners.

5 Compelling Calls To Action For Your Next Mail Campaign
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Why Direct Mail Marketing Is Still Alive And Well In The Digital Age

There are mixed reactions about the future of direct mail marketing, with some marketers looking at the struggles of the US and Canadian Postal Service as indicative. Indeed, postal corporations must be competitive as people shift from traditional direct mail to online options that offer massive savings in both print production costs and postage.

Why Direct Mail Marketing Is Still Alive And Well In The Digital Age
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