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Direct Mail Vs. Email Marketing? Which Is Better For You?

April 24/2017
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When it comes to developing a marketing strategy, the bottom-line results of each approach are what matter most. Marketers agree that direct mail marketing and email marketing are not only highly effective, but also very cost-effective ways to acquire new customers, up-sell to existing customers, make new sales, and stay connected with existing clients. When the two are used together in an integrated marketing campaign, the results are incredible. Even more importantly, any business, regardless of its size or budget, can easily implement both marketing techniques. But some businesses could benefit more from one of them than the other. So,…

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How To Make The Perfect Flyer

April 17/2017
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An eye-catching business flyer can help to not only draw attention to a product or service you are offering, but also convert sales by enticingly delivering important details, such as for an event. Part of the success of a flyer marketing campaign depends on getting reliable flyers distribution services. But more importantly, it must be creatively designed to get the audience interested in the content. Fortunately, you don’t need to be a professional designer to create a flyer that fulfills both purposes. Here are the basic steps for making an awesome flyer: Step 1: Preparation The first step for any…

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How Small Businesses Can Run Fulfillment Services

April 10/2017
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Statistics suggest that most small business owners feel more overwhelmed by simply working in their own businesses. Recent surveys estimate that this number is between 70 and 86 percent, which is a lot higher than professionals who feel overwhelmed by their positions. The biggest challenge is that they have limited funds to hire enough staff, resulting in burnout, fast dwindling of funds, and ultimately collapse of the business. Professionals argue that freeing up resources and outsourcing some elements, such as information technology, accounting (sorting out taxes, handling payroll, and paying bills), and logistics (via fulfillment services) can allow entrepreneurs to…

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7 Amazing Direct Mail Marketing Statistics

April 03/2017
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With bottom-line results having an increasingly bigger impact on advertising budgets, marketers have to be more accountable for the strategies they choose in order to maximize their ROI. Using direct mail marketing as part of an integrated marketing plan, marketers have realized increased customer traffic and sales. Moreover, the results are measurable, so it is possible to identify to assess the success of each campaign by looking at the ROI. Direct mail marketing is big with businesses of all sizes to help increase the response rate and ROI of their marketing campaigns. Here are some interesting statistics to show just…

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4 Mailing Solutions For Small Businesses

March 31/2017
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As a small business looking to start reaching customers through direct mail marketing, one of the first things you need to do is create your in-house direct mail list. It is more cost effective to target existing customers, who already know who you are and how you conduct your business, in order to increase their business with you or at least recommend you to their family and friends. You can get their addresses when they register on your website for deliveries, or simply incentivise them through contests, special deals, or loyalty programs. By looking at the interests, age, gender, income…

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Creative Design Tips For Your Direct Mail Campaign

March 25/2017
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With many businesses turning to direct mail marketing to increase their business reach, it is time that you set yourself apart by piquing your recipient’s interest in your message. The objective should not be just getting your product into the hands of your audience, but getting your message across. Here are some ideas to make your envelope, parcel, or other mail piece stand out: Exciting envelope design If your mail piece looks as boring as every other item in the box, it will possibly be discarded before it is even read. Try to make your envelope appear more valuable and…

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Drones: The Latest Advancement In Order Fulfilment Services

March 20/2017
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Imagine receiving a product within one hour of making the purchase online. It may seem like a something out of a sci-fi film, but the technological progress to take fulfilment services to the next level is already here: enter the drones. Amazon started experimenting with drone delivery in 2013. And on December 7th, 2016, Amazon Prime Air successfully completed its first delivery in just 13 minutes from when the customer made the purchase, using a GPS-guided and automated flying drone. The growing popularity of goods transportation using drones is expected to revolutionize the retail industry and supply chain management over…

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5 Promotions To Try In Your Next Direct Mail Marketing Campaign

March 13/2017
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New technologies and design practices continue to transform the marketing industry, which is exciting for marketers tasked with designing direct mail marketing campaigns. It takes a combination of creativity and strategic edge to come up with a winning direct mail strategy. Direct mail is a unique advertising medium that offers choices in creative formats to help you make a lasting impression. When it comes to mailing promotional items, direct mailing houses do not always require you to put things in an envelope. You could, for instance, mail a bottle with just a shipping address and stamp on it. There is,…

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3 Marketing Trends to Include in Your 2017 Direct Marketing Strategy

February 27/2017
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As you plan your marketing budgets for Q1 of 2017, it is important to reflect on your marketing campaigns to establish the ones that gave you great results and those that did not, and also identify upcoming trends that you should focus more on. One thing that most marketers seem to agree on is that the marketing landscape is getting increasingly difficult to navigate. As such, you need to ensure that you create campaigns that are directed at your target market to maximize your advertising budget. Most of the successful marketing campaigns are those that use an integrated approach, combining…

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Why Direct Mail Is So Successful Within the Healthcare Industry

February 20/2017
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As with any other industry, hospitals and other healthcare facilities need to craft creative and cost-effective marketing campaigns to raise brand awareness and make money. But considering the nature of the industry, marketers in healthcare also need to portray a positive sentiment that enhances their credibility and trustworthiness in the eyes of their communities. Direct mail marketing is a tactile, personal, and proven form of advertising that is suitable for the healthcare industry for a number of reasons, including: It is personal Healthcare and direct mail are both highly personal, which makes them a great match. Direct mail marketing creates…

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