Click To Call 1.866.876.4624 Open

445 Midwest Rd
Toronto, ON M1P 4Y9, Canada

View Map

Why Direct Mail Is So Successful Within the Healthcare Industry

February 20/2017
0 Comments

As with any other industry, hospitals and other healthcare facilities need to craft creative and cost-effective marketing campaigns to raise brand awareness and make money. But considering the nature of the industry, marketers in healthcare also need to portray a positive sentiment that enhances their credibility and trustworthiness in the eyes of their communities. Direct mail marketing is a tactile, personal, and proven form of advertising that is suitable for the healthcare industry for a number of reasons, including: It is personal Healthcare and direct mail are both highly personal, which makes them a great match. Direct mail marketing creates…

Read More

Advantages of Direct Mail Over Internet Marketing

February 13/2017
0 Comments

Working with the GTA mailing service allows you to reach prospects in the area surrounding your business. All you have to do is prepare your direct mailing piece and select your target neighbourhoods, after which the mailing house handles the rest – delivering every mail piece to the indicated address. Direct mail marketing offers a number of advantages over Internet marketing, including: Increased ROI Direct mail pieces can be in any form, from postcards to coupons to product samples, all of which can dramatically increase sales. Promotional coupons and offers are particularly effective when tied in with holidays or special…

Read More

Unique and Creative Direct Mail Ideas for Different Marketing Verticals

February 06/2017
0 Comments

Direct mail marketing offers a number of merits over other advertising options, including the assurance that your message will reach your prospects, provided you use verified addresses from your list provider. There are different ways to encourage your prospects to respond to advertising mail depending on the nature of your business. Here are some ideas: Window/door replacement You can ask a question to get your prospects to think about a looming problem and how to best address it using your product or service. For instance, you can pose a question such as “Why replace your windows if they’re not damaged?”…

Read More

How To Use Direct Mail For Restaurant Marketing

January 16/2017
0 Comments

You would think that restaurants advertise themselves merely by their presence on the street. But the fact is, people eat out all the time. And because there are so many choices available, you have to do something extra to convince potential customers to eat at your restaurant. Direct mail marketing does this quite effectively. Statistics show that over 40 million people move each year in North America. Once they move, trying out a new restaurant is one of the first things they do in the area (especially if they haven’t filled their refrigerator yet). Why Direct Mail Marketing? Direct mail…

Read More

4 Ways To Personalize Your Direct Mail Campaign

January 09/2017
0 Comments

Have you ever been the recipient of a sales letter that seemed rather impersonal? The information didn’t resonate with you in any way and you didn’t feel as if the letter was speaking to you personally? Were you inclined to respond? Probably not, and that’s how your prospective customer will feel if you embark on a direct mailing marketing campaign that is not targeted. There are various strategies you can use to make your mailing much more personal, and as a result increase your response rate. Here are a few suggestions: Personal Interests If you know what your customers’ personal…

Read More

Go Green With Direct Mail Marketing

December 26/2016
0 Comments

Today’s consumers are increasingly demanding more environmental responsibility from businesses they interact with. With consumers becoming more aware of green practices, every little change you make to preserve the environment can reflect on your business and affect the bottom line. Here are a few ways that direct mail marketers can become more eco-friendly in the eyes of their audience: List management This should be the first item on every direct mail marketer looking to go green. Before you send out your mail pieces, you should update your list to ensure that very few mail pieces are sent to wrong addresses…

Read More

How To Reach Millennials With Your Direct Mail Marketing

December 19/2016
0 Comments

Consumers born between 1980 and 2000, better known as Millennials, are the first generation to grow up in the “Digital Age”. This is the generation that saw the emergence of social media with MySpace and Facebook, as well as the early adoption and popularity of smartphones, with these handheld devices becoming a must-have for this age group. Considering that this generation was conveniently coming of age at the same time as these new technologies, it is easy to see why marketers prefer to use digital channels, such as email and social media to reach Millennials. The result is an overcrowded…

Read More

10 Great Examples Of Direct Mail Advertising

December 12/2016
0 Comments

Direct mail marketing works best when used as part of an integrated marketing campaign. With the right direct mail provider, you can effectively drive customer traffic and sales. Moreover, you can measure your efforts, from creative elements to offers, and use the data to boost effectiveness. Other benefits of direct mail include: Targetability – meaning that you can focus your advertising budget to a segment of the audience that is likely to respond Reach almost anyone – nearly all consumers have a mailing address with the GTA mailing service Tap into numerous creative formats Tailor each piece of mail with…

Read More

5 Of The Best Direct Mailing Tactics For Small Business

December 05/2016
0 Comments

One of the biggest differences between running a successful business and struggling to keep your business afloat is your marketing strategy. Unfortunately, many entrepreneurs focus on daily marketing execution, like sending more advertising mail, optimizing a landing page, building a website, sending email, and so on, without assessing the effectiveness of these tactics so they can improve on them. While the objective of marketing is maximizing exposure, you also need to choose a strategy with the best ROI. Direct mail marketing can help you achieve that, but you need to get past the sea of irrelevant mail, credit card offers,…

Read More

Tip For Creating A Print Campaign With High ROI

November 28/2016
0 Comments

With marketers focusing on using a combination of digital marketing trends, from email blasts to banner ads to SEO, it is not uncommon for many businesses to overlook the benefits of a strong print campaign. Consumers who are tired of the intrusive online ads are beginning to appreciate the rarity and physicality of print marketing strategies, like direct mailing and posters. Here are some tips to create a strong print campaign with high return on investment: Focus On Visuals People today are more influenced by images than ever before, and print provides a great avenue to show off your ingenuity…

Read More