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Creative Design Tips For Your Direct Mail Campaign

March 25/2017
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With many businesses turning to direct mail marketing to increase their business reach, it is time that you set yourself apart by piquing your recipient’s interest in your message. The objective should not be just getting your product into the hands of your audience, but getting your message across. Here are some ideas to make your envelope, parcel, or other mail piece stand out: Exciting envelope design If your mail piece looks as boring as every other item in the box, it will possibly be discarded before it is even read. Try to make your envelope appear more valuable and…

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Drones: The Latest Advancement In Order Fulfilment Services

March 20/2017
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Imagine receiving a product within one hour of making the purchase online. It may seem like a something out of a sci-fi film, but the technological progress to take fulfilment services to the next level is already here: enter the drones. Amazon started experimenting with drone delivery in 2013. And on December 7th, 2016, Amazon Prime Air successfully completed its first delivery in just 13 minutes from when the customer made the purchase, using a GPS-guided and automated flying drone. The growing popularity of goods transportation using drones is expected to revolutionize the retail industry and supply chain management over…

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5 Promotions To Try In Your Next Direct Mail Marketing Campaign

March 13/2017
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New technologies and design practices continue to transform the marketing industry, which is exciting for marketers tasked with designing direct mail marketing campaigns. It takes a combination of creativity and strategic edge to come up with a winning direct mail strategy. Direct mail is a unique advertising medium that offers choices in creative formats to help you make a lasting impression. When it comes to mailing promotional items, direct mailing houses do not always require you to put things in an envelope. You could, for instance, mail a bottle with just a shipping address and stamp on it. There is,…

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3 Marketing Trends to Include in Your 2017 Direct Marketing Strategy

February 27/2017
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As you plan your marketing budgets for Q1 of 2017, it is important to reflect on your marketing campaigns to establish the ones that gave you great results and those that did not, and also identify upcoming trends that you should focus more on. One thing that most marketers seem to agree on is that the marketing landscape is getting increasingly difficult to navigate. As such, you need to ensure that you create campaigns that are directed at your target market to maximize your advertising budget. Most of the successful marketing campaigns are those that use an integrated approach, combining…

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Why Direct Mail Is So Successful Within the Healthcare Industry

February 20/2017
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As with any other industry, hospitals and other healthcare facilities need to craft creative and cost-effective marketing campaigns to raise brand awareness and make money. But considering the nature of the industry, marketers in healthcare also need to portray a positive sentiment that enhances their credibility and trustworthiness in the eyes of their communities. Direct mail marketing is a tactile, personal, and proven form of advertising that is suitable for the healthcare industry for a number of reasons, including: It is personal Healthcare and direct mail are both highly personal, which makes them a great match. Direct mail marketing creates…

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Advantages of Direct Mail Over Internet Marketing

February 13/2017
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Working with the GTA mailing service allows you to reach prospects in the area surrounding your business. All you have to do is prepare your direct mailing piece and select your target neighbourhoods, after which the mailing house handles the rest – delivering every mail piece to the indicated address. Direct mail marketing offers a number of advantages over Internet marketing, including: Increased ROI Direct mail pieces can be in any form, from postcards to coupons to product samples, all of which can dramatically increase sales. Promotional coupons and offers are particularly effective when tied in with holidays or special…

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Unique and Creative Direct Mail Ideas for Different Marketing Verticals

February 06/2017
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Direct mail marketing offers a number of merits over other advertising options, including the assurance that your message will reach your prospects, provided you use verified addresses from your list provider. There are different ways to encourage your prospects to respond to advertising mail depending on the nature of your business. Here are some ideas: Window/door replacement You can ask a question to get your prospects to think about a looming problem and how to best address it using your product or service. For instance, you can pose a question such as “Why replace your windows if they’re not damaged?”…

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How To Use Direct Mail For Restaurant Marketing

January 16/2017
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You would think that restaurants advertise themselves merely by their presence on the street. But the fact is, people eat out all the time. And because there are so many choices available, you have to do something extra to convince potential customers to eat at your restaurant. Direct mail marketing does this quite effectively. Statistics show that over 40 million people move each year in North America. Once they move, trying out a new restaurant is one of the first things they do in the area (especially if they haven’t filled their refrigerator yet). Why Direct Mail Marketing? Direct mail…

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4 Ways To Personalize Your Direct Mail Campaign

January 09/2017
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Have you ever been the recipient of a sales letter that seemed rather impersonal? The information didn’t resonate with you in any way and you didn’t feel as if the letter was speaking to you personally? Were you inclined to respond? Probably not, and that’s how your prospective customer will feel if you embark on a direct mailing marketing campaign that is not targeted. There are various strategies you can use to make your mailing much more personal, and as a result increase your response rate. Here are a few suggestions: Personal Interests If you know what your customers’ personal…

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Go Green With Direct Mail Marketing

December 26/2016
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Today’s consumers are increasingly demanding more environmental responsibility from businesses they interact with. With consumers becoming more aware of green practices, every little change you make to preserve the environment can reflect on your business and affect the bottom line. Here are a few ways that direct mail marketers can become more eco-friendly in the eyes of their audience: List management This should be the first item on every direct mail marketer looking to go green. Before you send out your mail pieces, you should update your list to ensure that very few mail pieces are sent to wrong addresses…

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